Dear Reader,

I've connected with many badass women working in permaculture.

One is Kendra, CEO of LadyBug EarthCare.

Kendra started her biz years ago and it took off, exploded basically.

That's a good problem to have, right?

Because so many women I talk to have the opposite problem: they start a biz and don't find eager customers and their biz limps along.

Well, Kendra and I connected because trying to keep up with her business growth and ALL the THINGS as a biz owner in a new field had burned out her nervous system. She had to step back and rethink everything.

Kendra's cautionary success tale illuminates that this principle that I teach my clients applies for every budding service-based entrepreneur:

Your regen biz model is the energetic container that allows you to

• serve your clients and their evolution deeply,
• embody your Unique Highest Contribution in these threshold times,
• while nurturing all the Wholes we are embedded within,
• and also tend your precious TEA (time, energy [this includes money] and attention budgets).

The Problem Most Don't Talk About

Kendra and I have had a few deep convos about this: PDCs and ecological training programs teach brilliant design and hands-on techniques. But they don't teach business. Most PDC graduates and earth workers end up:

• Undercharging for their work (or giving it away free)
• Burning out from trying to scale without adaptable systems
• Working in isolation without community support
• Eventually leaving the field for "stable" jobs

Meanwhile, the conventional landscaping industry destroys exactly what we're trying to heal, applying one-size-fits-all approaches that devastate ecosystems. Ugh

For years, I've been asking Kendra to teach folks interested in becoming land-care biz entrepreneurs what she's learned, so I'm excited that she's guiding folks through

A Different Way Forward

The EarthCare Professional Training teaches Kendra Hoffman's relationship-centered business model that created a 6-figure regenerative landscaping company. This isn't about building an empire or scaling big – it's about staying small, relationship-focused, and sustainable.

In fact, the approach is deliberately anti-scaling because that's what destroyed the land in the first place. Each landscape is unique and requires direct relationship to serve ethically.

What's included:

• 6-part training (available as one-day in-person intensive or virtual series)
• The complete EarthCare Service RoadMap methodology
• 3-month access to the EarthCare Professional Collective
• Monthly mentorship and community support
• Lead generation and business development guidance

Proven Results

As I mentioned, the EarthCare Professional Training emerged after Kendra struggled for years to stabilize her regenerative landscaping business that grew by leaps and bounds and left her in cycles of severe burnout. But slowly, and with intention, she identified the foundations, patterns and systems that she could share. With her mentorship, her crew members began building their own successful independent land-based businesses without hacking their way through years of trial and error in isolation.

Tyler went from crew member to confident project manager using this approach. Jimi launched his own EarthCare business with real clients and ongoing collective support instead of starting from scratch. These aren't outliers – this is what happens when you have the right methodology and community.

There are prerequisites to join the EarthCare Pro Training:

• PDC or equivalent ecological education
• 3+ years hands-on land work experience
• Entrepreneurial mindset
• Desire to expand ecological impact locally

The in-person training starts Nov 15. And there will be a virtual option!

I'm sooo excited to share this info with my networks and to synergize with Kendra by offering you this code that will get you $50 off tuition: EARTHCAREPROS via my affiliate link.

[Biz owner tip for nurturing synergies: I LOVE affiliate agreements because it's easy to spend 30 min to an hour helping Kendra get the word out; and yes, I'd love to and will do it because the world needs this, but then it has to come after all the other income-producing bread-and-butter work gets done. Instead, I saw Kendra's email, and made time in my day to jump right on here to announce this to you because it's time sensitive! When you work with me, I teach this and other ways to "grow the pie" instead of compete with other Regenepreneurs.) That said, if you'd prefer not to use my affiliate link, learn more about the program here. ]

Please DO share this info with friends in the work!
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Other ways to stay in the loop with Kendra:

• Sign up for the EarthCare Professionals newsletter here
• Oct 30, at 6:30pm Eastern, their Roundtable for EarthCare pros is open to visitors. Get more info and sign up here
• Questions? Email Kendra@ladybugearthcare.com

When you are ready to sign up, here's a quick way to access my affiliate link:

Warm regards,

Karryn